The Maison · Est. 1924
A century of patience.
One hundred years, one valley, one unbroken idea: that a watch worth keeping cannot be hurried. This is the line that the word “Swiss” protects.
- 1924
A single bench
Émile Roux opens a one-man atelier in La Chaux-de-Fonds, resolving to build no more watches in a year than one pair of hands can finish well.
- 1949
The rule of few
The house formalises what its founder practised by instinct: no calibre leaves the bench until it is regulated by hand, to ±7 seconds a day, by the maker who built it.
- 1971
The Diver is born
A ceramic bezel and a hundred metres of water resistance turn a dress-watch sensibility toward the sea. The Diver, on its ETA 2824, becomes the maison's signature.
- 1994
Worn by champions
An alpine racer asks for a piece that can keep his pace. Word travels. The house earns, quietly, the name its collectors already use: Watch of Champions.
- 2012
Sapphire & stone
Anti-reflective sapphire and scratch-proof ceramic become standard, and Super-LumiNova BGW9 is set into every index — the watch made to outlive the hand that winds it.
- 2026
Two icons, of 88
The Diver is joined by the Chronograph on its ETA 7750. Both commit to editions of eighty-eight: numbered, registered, and then retired. Rarity not as marketing, but as discipline.
The Hundred and First Year
The next chapter is yours to keep.
Each piece an edition of eighty-eight — numbered, registered, and never repeated.
Watch of Champions · La Chaux-de-Fonds, Neuchâtel
One of eighty-eight could be yours.
Speak with a specialist about your number — a private viewing, the register, and the piece in hand. Price on request; we reply within two working days.
